An official website is excellent for brand building, it is a must-have solution to stay in contact with your customers and for direct communication with them, however, first, you need to attract and retain them on your platforms to inspire them for browsing and shopping. Banners will support your goals to lure interested visitors to your page. In this article, we share all the must-know information about banner design.
What is a banner?
The banner is a commonly used direct-marketing tool that appears on other websites and online pages as an advertisement. Google and other systems offer advertising interfaces to generate traffic to different businesses’ landing pages. These ads promote your offered service or products for potential customers based on search engines. The banner design usually have different sizes and forms related to how you want to present your advertisement, adjusted to your style and campaign, and of course, the environment in which they will be published.
Another meaning of a banner is when you see the first enormous image on the top of a Facebook page – it is called a Facebook banner.
An attractive banner
Visual appearance, which requires content-related, beautiful designs, is an essential step when developing and designing a website. A great styled image can attract customer attention, and express much more much faster than long texts.
A well-chosen banner design will inspire potential clients to become interested in your offer, to click on it, and stay longer on your website. Due to living in a highly stimulated time period, people will rely on their visual instinct that can be used to positively influence and engage them to be more open to what you are selling.
And why this structure? Research shows that the square-shaped banner with static images of the product reaches the highest conversion rate (79,36%).
What kind of benefits does a banner offer for your website?
A well-placed ad will generate higher traffic to your page. When designing a banner advertisement, never forget where it is going to be published, as different advertisement networks may require different sizes or even content. As the banner is among the largest possible online ads, it will naturally channel the eye to the right place. If the image and the text are catchy and resonate with the target audience, it will easily win you new clients.
On the other hand, you can also plan to have additional places on your own website for other advertisers’ banners. Even today it can generate significant financial value for your business.
What makes a good banner design
If you have a special campaign, it will elevate your business’ professional image when you alter your banner design to the campaign. It is essential for a good banner to:
- include your business’ logo
- show appealing, attractive imagery, easy-to-read fonts, and color combinations related to the offering and the campaign
- be trendy and innovative
- resonate with the target audience both in design and in content.
Are you planning to have a banner design advertisement, but not sure where to start? Check out our website and contact us – we will ensure to create the best matching banner for your ad campaign!
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It is already worth using professionally created design when you are about to kick-off a new, valuable business, or when you decide that it is time to change and renew the existing company image. Both situations demand experienced care, as a bad design can easily lead to a negative customer experience, which you want to avoid.
What is a logo actually?
The logo is usually a visually appealing symbol related to your service activities, representing the owners, the values, culture, and the company as a whole. A business logo is similar to a personal signature: it is unique and distinctive from others and can be remembered easily. The logo is the basis of the company image representing your products and services. It conveys the corporate values and it is your primary identifier in the market. The best logos help you stand out from the crowd and raise the organization above the competition. Any advertising activity is unimaginable without it.
Your business will also be easier to remember after a meeting if you close it by handing over an aesthetically designed business card with your well-designed logo on it. Your business success can depend on such little things as the logo’s type, the font style, and the chosen colors – a firm reason why you should rely on experts when it comes to design service!
Types of logo Design
A logo can demonstrate a specific or abstract design, while text-only logos, for example, Coca-Cola or ‘text and emblem’ logos like Adidas or Haribo are common as well. There is no clear formula of what works best, but there are clearly defined trends each year. The emotions these logos generate in people can be so strong that many times it is no longer necessary to see the name of the company, they immediately know, which company or industry it is and what products they have. One of the best examples is the golden letter “M” of McDonald’s: its style and type differentiate the company clearly from its biggest competitors (Burger King, KFC).
Importance of having a professionally-made vector logo Design
Sometimes your ideas are hard to put into words and figuring out the core idea becomes an issue. After a thorough discussion and briefing, an experienced designer can provide you logo ideas that represent your activities as a reliable service provider in front of your future customers or clients in a professional manner.
A professional logo design builds trust in the prospective client. A potential buyer is much more willing to do business with a company that has a fair visual appearance. A company image based on a free-to-use logo designer might evoke questions by your customers whether your services and products are of the same quality.
The logo design must be scalable, meaning it looks good in all sizes. The logo appears on many platforms, including business cards, websites, advertisements, brochures, or billboards, and it needs to keep its quality appearance (sharpness) in any size. Therefore, it is usually worth thinking in simplified, stylized forms that are somehow tied to the company’s core activities, or in a very characteristic, easily associated motif that potential customers may associate with the right feeling in the future.
If you are looking for logo creation service, don’t hesitate to contact us – we will make sure to represent your goals and style in a professionally made vector logo that works the best for you and your target audience!